Eurotorg’s store-based retail operations are complemented by its market-leading online grocery retail business, represented by two services. E-dostavka was launched in 2014 and became the first online grocery service in Belarus. Gipermall.by is a nationwide online hypermarket, selling wide range of dry food and non-food items, launched in 2016.

Belarus online grocery market has one of the highest growth rates in Europe. Grocery e-commerce has grown more than 30-fold in Belarus over the past 5 years, and high growth momentum is expected to continue. The main drivers of growth are further increase in penetration of the Internet, smartphones and banking cards, growing e-commerce penetration, with more consumers trying online grocery shopping and sticking to it, and the expected liberalization of e-commerce regulation.

E-dostavka and Gipermall taken together have become the largest online grocery service in the Eastern Europe (3.6 mn orders in 2019) and the absolute leader in the Belarusian online grocery market, with market share of 97%. By leveraging its strong brand, disciplined SKU count, efficient supply chain and know-how in online services, the Group has been able to achieve positive profitability in e-commerce on a standalone basis.

Operating highlights1:

  • 3.6 mn orders – one of the largest (by # of orders) online grocery player in Eastern Europe

  • Positive profitability – one of the few profitable online grocery projects in the world

  • ~390 vehicles – own delivery fleet

  • ~620 couries – own courier staff

  • 6 dark stores – own fulfillment & delivery infrastructure

  • Own IT system developed & serviced by in-house team

1) In 2019 or as of 31.12.2019.