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Eurotorg is an undisputed market leader …
Market shares of Top-8 players and grocery retail market structure by format in Belarus, 2018
Traditional formats – 48%
Modern format – 52%
Other players – 61%
  • Eurotorg – 19%
  • #2 – 4%
  • #3 – 4%
  • #4 – 3%
  • #5 – 3%
  • #6 – 2%
  • #7 – 2%
  • #8 – 2%
Source: Company data, #2 – Gippo after taking into account acquisition of Belmarket.
…strongly ahead of its competitors by geographical coverage…

129 territorial units in Belarus overall

122 territorial units within Eurotorg’s footprint

25 territorial units where Eurotorg is the one and only modern format player

Note: as of December 31, 2018
…delivering outstanding results supported by robust growth…

+17.1% Revenue growth rate (CAGR 2014-2018)

+25.1% EBITDA growth rate (CAGR 2014-2018)

Source: IFRS, in local currency
…enjoying unparalleled customer loyalty & strong brand awareness.
Brand awareness among population across locations of presence, %
100%

2.6 mn
loyal active cardholders

~74%
penetration of loyalty cards into Company’s retail sales

Source: BCG market survey in 2018, Company’s calculations as of December 2018